My experience at luxury brands has equipped me with a comprehensive understanding of the demands and expectations inherent in in-house brand operations. I have worked in-house for brands such as Temperley London and Stella McCartney while living in London, gaining a deep understanding of what it takes to uphold brand integrity and deliver excellence. This in-house expertise has been invaluable as I bring global brands into resonance with Canadian audiences, adapting international brand narratives to align with Canada’s media and luxury consumers.

During my seven-year tenure at Michael Kors Canada, I led media relations, influencer partnership, VIP engagements, coordinated samples, and facilitated interviews. I also had the privilege of working New York Fashion Week and managing global press trips and press days. My role also involved close collaboration with Canada’s retail marketing, visual merchandising, ecommerce, wholesale and operational departments enabling me to orchestrate successful store openings and brand activations across major Canadian markets from Vancouver to Montreal. These cross-functional partnerships created a cohesive brand experience, enhancing Michael Kors’ visibility and impact nationwide. 

Since 2022, I now consult with PR agencies and brands on Public Relations and Marketing initiatives tailored to drive impactful results within the Canadian Market